Are you about starting a hotel and hospitality business? If YES, here is a complete sample hotel business plan !
Each document is divided into 6 basic chapters. These are the essential points that are needed to present your project effectively. Each of the sub-chapters offers you a sample text that you can easily customize to make your hotel business plan unique.
- Executive summary Our business plan begins with an “executive summary”, an important step to convince your funders and make your readers want to find out more about your Hotel project. Our experts have written the latter in order to allow potential funders to get an idea of the future Hotel, its concept and its members without revealing too much information. The role of the executive summary is to attract investors without going into the details of the content. You will then find in this first part the ambitions of your Hotel, the history of creation, the concept, the functions of each within the project and finally some legal aspects of Hotel.
- Project idea This part contains the origin of the project and the background of the founding members. It makes it possible to present the entrepreneur and the other members of the team thanks to their professional background, their experiences, their history to demonstrate the complementarity of the profiles and the experience of the team. Its objective is to demonstrate the consistency between the project leaders and the future activity of your company.
- Services In this part, you will find the complete description of the services and products offered in your Hotel. You will also have access to the type of intellectual property, patents, trademarks and licenses. Then, you will find the state of progress and the ideas to launch the Hotel project with a pre-established schedule of the stages of the realization.
- Target Group & Market Analysis In this part you will find a beverage sales market study, with the nature, the trend, the main players, the key figures, the targeted customers and an analysis of the consumption of the companies. It is essential to determine its clientele. It also contains the analysis of direct and indirect competition and a presentation of the positioning of your future Hotel.
- Marketing Strategy This part contains the complete marketing plan of your Hotel: the price policy (with the justification of the pricing of the services), the communication policy (how and when to launch a communication campaign in the tourism establishment sector and thanks to which media, for what costs), the distribution policy (the choice of location, the operational team, the functions in the Hotel, the skills sought and the cost of each), the policy suppliers (choice of suppliers, payment terms, delivery times), facilities and equipment (everything needed to open a Hotel and costs).
- Legal assembly This part includes the legal form to choose to open a Hotel and the justification for this choice, the distribution of capital with the associated members.
